Meanwhile, purchases of badged jewelry and handbag items will come with a certificate of authenticity. On eBay, watches featuring the “Certified by Brand” badge will come with a minimum one-year warranty. The global luxury resale market is expected to be worth $250 billion by 2027, according to the Ellen MacArthur Foundation. For its part, Vestiaire is helping brands like Chloé link their new digital IDs to its resale platform to ensure authentication.
However, platforms like eBay and Vestiaire Collective have a comparatively wider pool of products and more trust from sellers who use the sites to buy products peer-to-peer. Brands offering DTC resale include Patagonia, Eileen Fisher and Ralph Lauren. As a rule, eBay sellers earn a 5-20% of a product’s selling price.įashion and luxury brands have increasingly invested in building their own resale channels as the market for luxury resale has heated up. “Luxury brands are being edged further into the resale space and are seeking partners to capitalize on this opportunity to scale their brands.” Kamdar said there is no charge for brands to take part in the program. “ The secondary market for premium and luxury goods grew significantly in 2022, propelled by consumer enthusiasm for collecting, scarcity and passion investments,” said Tirath Kamdar, gm of luxury at eBay. The second, “brand-authorized seller” badge will be used to indicate that an item was listed by a brand-authorized seller that sources products directly from the brand. The circular “direct from brand” tag on a product listing will indicate that the new or pre-owned product was either sourced directly from the brand’s manufacturer or previously authenticated by the brand. Listing for products that are “Certified By Brand” will be tagged with one of two badges. At the moment, participating brands include Badgley Mischka, Ernst Benz, Konstantin Chaykin and Perrelet, among others.
It will only be available in the U.S., to start, though the plan is to roll it out to additional markets in the future. The program is set to be separate from eBay’s own Authenticity Guarantee program that launched in the U.S.
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